From 2000 to 2015, the number of men who got BOTOX® increased 337%! In 2016, just under half a million men got BOTOX® injections. It’s so pervasive that the media has coined the term “brotox.”


Why the significant increase in men getting BOTOX®?

Like women, men want to look younger
Men increasingly get Botox® and fillers to look younger

Workplace competition
Women want to look younger and men do, too. However, it’s the competitiveness and ageist undertones in the workplace that drive men to have BOTOX®. The idea is to look younger and look better than the other guy.

Spouses encourage it
Many men getting BOTOX® will say their reason for doing so is because their wives/girlfriends wanted them to. They’ve seen the results and also know it’s safe and subtle.

Social media
Social media and online dating have had huge impacts on the number of men getting BOTOX®. Some of the reasons? Updated profile pics and dating younger women.
In addition, men are getting LitLifts which are cocktails “of both Botox and filler on six different areas of the face.” The idea is to make your face look contoured and well lit, like an Instagram filter IRL (aka in real life).

BOTOX® is easily accessible, even nail salons offer treatments
This is true and while BOTOX® is safe when administered in small doses, Dr. Meghan Brooking, Director of the BergerHenry Facial Rejuvenation Center in Philadelphia, “advises that men (and women) should only use board-certified doctors with significant injectables experience. At the end of the day, there are still risks with injectables (and fillers).

It’s just regular maintenance
Even Deion Sanders is doing it. He’s a former NFL football player, now in the Hall of Fame, and former Major League Baseball player. Whereas years ago, cosmetic enhancements may have been deemed feminine, they’re now viewed as regular maintenance.



Dr. Meghan Brooking, D.O.Dr. Meghan Brooking, Medical Director of BergerHenry ENT Facial Rejuvenation Center in Philadelphia, is an Otolaryngologist (ENT doctor), facial plastic surgeon, and facial rejuvenation specialist. She is trained to observe and treat facial asymmetry and volume deficiencies using the most up-to-date aesthetic techniques and products.